Overseas marketing manager, Beijing

Job Title: Overseas Marketing Manager- Russian Speaker
Location: Beijing, China
Interested in this job? Send your CV: daksha@elex-tech.com
Main Responsibility Areas
· Responsible for developing & executing 360 degree marketing plans for the existing mobile SLG game for Russian speaking markets.
· Combine data driven player insights, competitive analysis & current trends to create a marketing plan for SLG game.
· Responsible for refresh & rebrand the game through various marketing methods suitable for the existing game which include but not limited to PR, KOL, offline event, social media, etc.
· Develop & execute end-to-end ASO strategy to increase conversion rates & lower the cost of acquisition.
· Work closely with the UA Lead to set up the processes for campaign launches, and well as marketing asset creation and adaptation.
· Work closely with the community operation manager for various social media promotion. Be able to guide them accordingly.
· Establish & manage partnerships with marketing agencies, gaming editors, platforms, channels, etc.
· Work closely with development team for new feature/event promotions. Develop annual content calendar, advice product team to create regional in-game events & develop a marketing plan accordingly.

Qualifications/Requirements: (Education / Experience / Competencies)
· Almost 5 years of full-time marketing work experience in gaming or mobile gaming company
· At least 3+ years of experience in digital marketing, PR, social media & community building.
· Strong App store optimization & UA experience
· Experience in remarketing & deep understanding of challenges a long running game faces. Be able to formulate strategies accordingly
· Proven ability to increase user acquisition and revenue through marketing efforts
· Able to plan, organize & manage big budget marketing campaigns
· From the region as local or worked/working in the required region with vast understanding of culture & people
· Bachelor’s degree in marketing, Communications, Advertising or relevant field
· Love playing games & deep understanding of SLG games, users & market
· Fluent in Russian & English. Proficiency in Mandarin is a plus
· Deep understanding of marketing, core concepts & its implementation for respective market
· Able to work independently with fewer instructions, result oriented & has the ability to set targets by themselves as per the team’s KPIs

Technical skills
Facebook ads manager, google adword, Ms. Office, gantt chart, mindmap.
Interested in this job? Send your CV: daksha@elex-tech.com
Who are we?
Founded in 2008, Elex's goal was always the global market, committed to game development, publishing and operations, with a primary focus on overseas market and has become the benchmark of China's Internet companies looking to expand into international markets.

What kind of people is ELEX looking for?
Global visionaries: Doer, inventor, adventurist

What can I get from joining ELEX?
· Great platform of making games
· Working with a group of talented people
· A culture encouraging success and accepting failure
· Good benefits and wealth program

The future?
We are looking for talented young partners with an international vision, to achieve further success and make more breaking through records in the global game market.

In this role, you will be leading for the marketing operation & activities in the region, working closely with the development, product, and partners for user acquisition, user experience and marketing awareness.

daksha@elex-tech.com

19.08.16

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